Addiction to OTA bookings is costing you profit, market share, and perhaps even your future
by Mark Jodoin | June 15, 2017
Unhealthy dependencies – whether in one’s personal life or in business &n... [read more]
Strategists at Digital Hospitality share their best practices for maximizing pay-per-click advertising ROI for hotel
by Joe Pooley | June 06, 2017
As a sales person at Digital Hospitality, most of the inbound sales calls I receive are from hoteliers looking to redevelop their websites. Their mentality seems to be this: “I feel I could be doing better if I had a more attractive, better optimized website”. This is absolutely true. But all too often, these hoteliers don’t apply the same scrutiny to their digital marketing campa... [read more]
Responsive use is up and desktop use is down, what does this mean for hotel website design?
by Alex Service | December 05, 2016
Responsive design is one of those buzz words you probably hear your web developer throw around but what does it mean and, more importantly, why does it matter to you?
Responsive design is simple to define – the main idea is that your website will respond according to the device you view it on – whether that be a tablet, phone or old fashioned desktop computer. An older website usually appears as a s... [read more]
Here is a quick cheat sheet with some helpful hints on how you can improve your digital presence and attract your future guests. You are Welcome!
by Jane Emshanova | October 18, 2016
We know, hoteliers are extremely busy. You might juggle between your guest and your team, taking that reservation call meanwhile. It usually takes an in-house marketing manager or the marketing company with an expertise to take care of the entire branding strategy and online presence. However, there are some quick and easy steps you can take today to improve your image on the web.
5 minut... [read more]
You've decided to take the plunge. it's time for a new website. Here are some terms to help you speak with your developers.
by Joey Byrne | August 30, 2016
So you’ve decided to take the plunge. It’s time for a new website. As a hotel owner you should know how to have an intelligent conversation with the person, group or company that will be developing your new site.
After all, there’s a lot at stake when it comes to your online presence. It is essential to invest in it, but it’s also essential to know exactly what you’... [read more]
The Power of Personalizing Your Hotel’s Online Content
by Joe Pooley | July 11, 2016
Making Your Hotel Successful Online is More than a Numbers Game
by Joe Pooley | June 28, 2016
This article originally appeared in the March 2016 issue of Roomers Magazine
The Internet is the most important marketing platform for your hotel. It’s where the vast majority of travelers go to plan and book their trips. But perhaps more importantly, it’s the place that travelers go to in search of inspiration for... [read more]
A simple introduction and step by step instructions to install and build your first Ruby on Rails Application.
by Joey Byrne | June 03, 2016
Let me start by saying I love Rails. It’s flexible, powerful and has a wonderful attribute known as “Rails magic”. It’s flexible for people first learning the framework and yet highly customizable for advanced users building powerful applications. To give you an example of what can be built with Rails maybe you’ve heard of a few of these: Twitter, AirBnB, Kickstarter, Digital Ocean, Shopify and... [read more]
3 Keys to Attracting More Online Bookings from the Tech-Savvy Generation
by Joe Pooley | May 26, 2016
This article originally appeared in the May 2016 issue of Canadian Lodging News
Synthesizers, big hair, legwarmers: these weren’t the only unforgettable things to come out of the 80s and early 90s. This era also produced babies that have grown up to be known as the millennial generation.
These tech-savvy young people have been immersed in web te... [read more]
The Keys to More Direct Bookings in 2016.
by Joe Pooley | April 29, 2016
This article originally appeared in the Spring 2016 Issue of InnFocus Magazine
To a potential guest, your hotel website is many things: it’s a brochure, a concierge, a booking agent and, in the best instances, a source of inspiration for envisioning their travel experience. For you, the hotelier, it is your most importan... [read more]