Your Best Hotel SEO Marketing Plan Starts Here

Your hotel's website could be as gorgeous as a Rembrandt painting, but it's useless for boosting revenue unless it attracts visitors. Search Engine Optimization is the art of elevating your site's ranking on Google, Bing, Yahoo and other leading search engines to skyrocket the number of visitors to your site. At Digital Hospitality, we are masters in the art of SEO. Our fine-tuned arsenal of cutting-edge online marketing strategies will draw travelers to your hotel's site from every corner of the globe. Mobilize the power of our BookPro™ SEO to rescue your hotel from online obscurity and stop losing out on business today.

Keyword Research

We go to work for you as keyword detectives, using sophisticated SEO tools to scour only the most up-to-date sources for insight into creating your ideal keyword profile. By developing keywords that adapt to ongoing developments in search engine algorithms, we help you stay ahead of the game and above the competition.

Competitive Analysis

Understanding the competition is crucial to effective SEO. Our keyword research process closely analyzes the SEO strategies of your competitors to determine how we can get you to the top of the pack. We work creatively to develop a unique keyword niche for your hotel and brand that will rank you ahead of your competitors in target markets.

Content Optimization

When developing an effective SEO strategy for your hotel's website, we leave no stone unturned, ensuring that every facet of your site's content is optimized to elevate your search ranking and maximize traffic. This includes creating keyword-rich copy, tags, meta tags, search friendly URLs, SEO footers, and creative linking strategies.

Custom Content Creation

Optimization is about more than stuffing your site with keywords – it's about producing fresh, original content that engages visitors while maintaining optimum keyword density. Our talented copywriting team are experts at what they do, developing creative and compelling text that sells your hotel and elevates your search ranking. From website copy to original blog posts we will produce, syndicate and promote your site's written content to attract maximum traffic and boost bookings.

Reputation Management

In the online marketplace, buzz is everything. Our BookPro™ SEO services work to proactively manage and monitor your online reputation to increase your buzz and move it in a positive direction. From TripAdvisor® to social media and the vast blogosphere, we are on guard to maintain and direct your hotel's user-generated publicity.

Analytics Reporting and Coaching

Vigilance is key to maintaining an ongoing and effective SEO strategy. By reviewing and monitoring the activity statistics of your website, not only can you adapt your strategy to trends in user behaviour, but you can also track your return on investment. Using the powerful Google Analytics platform, we provide you with ongoing training and coaching on what to look for when monitoring your web traffic. We will also show you how to set up custom reports to track certain analytics that will help you reach your specific sales targets.

Community Development and Management

In a technological landscape dominated by mobile devices, location-based social networking and mobile mapping apps can be harnessed as powerful forces for marketing your hotel. By maintaining and monitoring your presence on Google Places, Foursquare, Facebook® and other location-based platforms, we will ensure that guests on the go can find and get connected with your hotel.

Social Media

The most effective SEO strategies approach optimization as a holistic process, one that considers not just the search ranking of your website, but your hotel's entire web presence on numerous fronts. Social media is one of the driving forces behind online consumer behaviour and as part of our goal of providing the best hotel social media marketing, we work to optimize your hotel's website on a variety of social media platforms to land you more visitors and more bookings.

Pay-Per-Click Campaigns

At Digital Hospitality we can incorporate pay-per-click marketing in addition to your organic search engine optimization. With pay-per-click you only pay when the consumer clicks on your ad and it can be incorporated using an automated or manual process. Contact our Digital Hospitality team today for more information on how a pay-per-click campaign can help drive more revenue for your property.