There is no question that social media is the new frontier in online marketing.
With the explosion of social networking sites like Facebook and Twitter it is becoming vital for any online
marketing campaign to include these new areas. Unfortunately, given the rapid expansion and youth-centric nature
of these and other websites, getting involved can often be confusing and time consuming. Digital Hospitality
understands the value of social networking, and we can make your hotel’s social media profile easy to set up
and maintain. Not only can we get your hotel set up on any social media platform you wish but we can also answer
all your questions. Should I be using Myspace or Facebook? What is a tweet? Is there a difference between a
Facebook group and a fan page? Digital Hospitality can help you answer all your questions and maximize
the effectiveness of your hotel social media campaign.
Social Networking Profiles
Having a hotel profile on social networking sites like Facebook and Myspace is probably the most
basic but most important step in building your hotel social media presence. At Digital Hospitality
we can advise you on the many options that are best for you, and set your profile up for you. When
available, we can also customize the look of your page to suit your overall brand identity.
Twitter
Twitter may just be the most useful and yet underutilized social media platform for the hotel industry.
Essentially a micro-blogging tool, Twitter can be used to promote your
hotel’s existing blog
as well as cultivate a group of “followers” – essentially a modern version of an email subscribers list.
We can set you up on Twitter and explain how to get the most out of your account.
Social Media Training
If you’re new to social media it can be an intimidating thing. In the current user-driven internet
society it is vital to become involved in hotel social media, but simply setting up a profile is not
enough. Social media is all about activity and engagement with potential customers. At Digital
Hospitality we understand how people use social media, what they are looking for, and how to give
it to them. If you’re feeling confused about how to get involved, we can show you how. Let us set
up your profile and give you a tutorial in what you need to do to join a powerful online
community of potential customers.
Hotel Social Media Account Management
Successful Hotel Social Media profiles are the ones that are frequently updated with fresh, entertaining content.
Keeping people interested and involved in your hotel’s social media is the key to success, as these tools are
not so much used for specific advertising but increasing awareness of your property. If you’re finding this to
be too big of a time constraint on your busy schedule, you can let us do the work for you! Our Social Media
Consultants can maintain your profile, providing weekly updated content that encourages interaction and
discussion amongst your fan base.