|
|
| With over
60% of potential hospitality revenues
being influenced or directly generated
by the Internet, it is important
to have an effective website. Today’s
travelers will take the time to
research your property, and your
competitors online the Internet.
Here, the old age antic "judging
a book by its cover" becomes very
true. |
| Research |
| Before
we begin to design a hotel website,
Digital Hospitality researches the
local hotel market to gain a full
understanding of the property’s
clientele, competition, and local
community draws. A detailed understanding
of the hotel and local community
allows us to develop an effective
website layout, and utilize relevant
keywords for search engine optimization. |
| Graphically Appealing
Design |
| Creating
an appealing website layout that
attracts and retains visitors will
generate increased online and offline
revenues for your property. Our
hotel layouts will reflect your
property’s unique charm, style,
and brand. We utilize a clean, easy
to navigate layout allowing your
site’s visitors to easily find the
content they are looking for. Each
page of your website will be directly
integrated to your hotel’s online
booking engine to simplify the booking
process. Our hotel website layouts
will exceed your brand’s website
standards. |
| Search Engine
Optimized |
| Simply
having a hotel website does not
mean your potential customers can
find you online. With many other
website design companies search
engine optimization is an after-thought,
or handled by an entirely separate
company. However, Digital Hospitality
spends considerable time during
the site development to build in
the relevant keywords, associated
tags, and optimized content to ensure
your site ranks well. |
| Web 2.0 Features |
| Enhance
your hotel website with a variety
of tools designed to enhance your
site’s content and search engine
rankings. Digital Hospitality designs
and builds each of its value-added
website components. As such, any
of our components can be customized
to your individual requirements. |
| Custom Content
Management Systems |
| Our
content management system allows
you to easily update hotel packages,
area events & attractions, hotel
employment opportunities, and any
other predetermined content on your
website. No programming experience
is required, it’s as easy typing
in a word processor. |
| Hotel Blogs and
RSS Feeds |
| An
easy way to create custom content
on your website. Our Hotel Blog
software works just like any other
popular blog software, but is directly
integrated into your hotel website
layout. Create custom posts, or
designate other user accounts to
post. Blogs are a great way to improve
your site traffic and search engine
rankings if utilized on a regular
basis. |
| Email Marketing
& Newsletter Signup |
| Our
email marketing program allows hoteliers
to easily create custom emails and
send them to all their contacts
with the click of a mouse. Once
an email is sent, real-time statistics
are available so you know exactly
how many people received and opened
their email. |
| Brand Standards |
| Many
hotel chains are setting website
standards and guidelines to help
individual properties achieve effective
websites that fit into the chain’s
brand image. Each hotel site developed
by Digital Hospitality meets and
exceeds any brand standards.
In addition, Digital Hospitality
is a Best Western Preferred Vendor
for website design and internet
marketing. |
| Virtual Tours
& Hotel Photography |
| An
important element in any website
is the quality of photos used on
the site. Great hotel imagery can
make a huge impact on the number
of conversions your website generates.
Digital Hospitality recommends
SeeVirtual360.com for all your
photography and virtual tour requirements.
Their excellent staff and experienced
photographers ensure you have great
photos to use on your website. In
addition, their virtual tours will
allow potential customers view the
quality of your rooms. |
| Brand Booking
Engine |
| Each
hotel website developed by Digital
Hospitality is designed to integrate
directly into your franchisor’s
online booking engine (if applicable).
This eliminates the need for costly
third-party booking engines, saving
substantial expenses. In addition,
this removes the need to update
rates and availability on your third
party site. Simply update your hotel’s
GDS, and the rates online your own
property website will automatically
be updated. When a client books
online your property website, that
booking will instantly be downloaded
into your PMS. This prevents the
possibilities of over-bookings,
and equates to substantial time-savings. |
