Engage with Guests through Hotel Blogs: 6 Content Ideas to Get You Started
- January 12, 2018
For anyone who’s gone vacationing can attest, a hotel is more than just a place to eat and lay your head. It’s a watering hole of activity, inciting new connections, offering guidance, and sparking unexpected adventures. Not unlike the taverns of old, converging travellers from the world over, these gathering grounds are lush with stories.
And who doesn’t love a good story?
As a hotelier, you have a wealth of stories to share. It may take a little digging and research, but it’s well worth the effort. Blogs are the new bards, as they say, only now they don’t just attract attention and visitors to your lodgings, they also promote SEO rankings, increasing your website visibility on Google. It’s no secret that posting frequent blog content on your hotel site is a smart marketing tactic. It’s relatively inexpensive, great for branding, and engages potential customers in a way that traditional advertisements just can’t compare. When done right, they’re considered more trustworthy and personal, with a higher ROI than paid advertising.
So how can hotels blog effectively?
First thing to remember is that you are offering something. Unlike traditional marketing that works by broadcasting a message outwards, content marketing uses the subtler (and often more effective) method of drawing an audience inwards. This is done by providing free, valuable content, whether that is to inform, entertain or educate. People are more savvy to advertising today than they used to be. Don’t just tell your readers that your hotel is the best place to stay, show them that you know your business, which local mountain to climb for killer sunsets, or where to find your city’s sloppiest sloppy joe the world’s ever seen. They’ll want to come to your website, and best of all, they’ll want to engage.
Not sure where to start? Here are some effective blog content ideas for your hotel blog:
- Where to Eat
- A Weekend Itinerary
- Travel Tips
- Local Culture
No matter what you write about, be sure to include a mention of your hotel, whether it be your convenient amenities, spacious rooms or affordable prices. Once readers get a taste of what’s to come when they visit your area, they’ll be needing the perfect place to stay. Writing blogs is a great way to showcase your hotel, local area and expertise when it comes to helping visitors. After all, “hospitality at its finest” is more than just offering a room, it’s about connection.
To learn more about getting started with blogging for your hotel, get in touch with us here at Digital Hospitality. We have been helping hotels master the art of blogging for more than 10 years and we would love to hear from you!
- December 13, 2017
- Things to do
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