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New website compliance guidelines to watch out for

by Digital Hospitality Internet Marketing | July 14, 2018

Author’s note: The purpose of this article is to create a discussion and spread our knowledge. This article is not legal advice. If you need legal advice, you should speak with a lawyer.

Hotels and Retail locations across the United States are getting attacked for operating websites that discrimination against the blind or visually impaired.

On the 13th of June, 2017, plaintiff, Joan Carlos Gil, a blind individual who uses a screen reader to access website content won against the defendant, Winn-Dixie, for violating Title III of the Americans with Disabilities Act. This case set the precedence for what many are experiencing today. Some big-name retailers hit with recent suits include Shake Shack, Nordstrom and Katz’s Delicatessen. In 2017, there were at least 814 federal lawsuits filed about allegedly inaccessible websites.

Is this something you should worry about? Yes.
 

So, what is ADA?

ADA, Also known as the Americans with Disabilities Act, became law is 1990 and prohibits discrimination against individuals with disabilities in all areas of public life. Currently, any business considered a “public accommodation” should have an ADA compliant web presence.
 

How do I make my website ADA Compliant?

The Web Content Accessibility Guidelines (WCAG) were developed through the W3C process in cooperation with individuals and organizations around the world, with a goal of providing a single shared standard for web content accessibility that meets the needs of individuals, organizations, and governments internationally.


ADA compliance is measured through a worldwide technical standard known as Web Content Accessibility Guide 2.0 (WCAG 2.0), which outlines 12 guidelines through four categories: perceivable, operable, understandable and robust.

The Department of Justice has repeatedly been involved in ADA cases where private companies agreed to comply with the WCAG 2.0 Level AA success criteria. These recommendations are divided into three levels in increasing order of conformance: A, AA, and AAA. Level AAA applies only to specific criteria within the guidelines, so Level AA is currently the expected level of accessibility for websites.
 
We recommend sourcing a company, with experience, to create a custom website that follows these guidelines. Need a quote? Send us an email, or give us a call today, and we will build you a custom website that not only follows these guidelines but makes you stand above your competition.
 

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