Travel and Booking Trends to Keep Up With

  • November 25, 2018

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Keeping up with trends is what differentiates a good business owner with a great business owner. Trends are what your customers want, but only for a short while. It is key to keep up with these trends and to differentiate between which are worth investing in.

Below are travel trends that will shape tourist activities and hotels.  

Booking Trends

Personalization is key. Making guests feel like they matter is something that we feel will never change. Now the challenge is providing that personal experience in a digital space. Utilizing historic data is a hot topic right now, but with consent from a user, this is key. It was found that 57% of travellers feel that brands should tailor their information based on personal preferences or past behaviours. This can be done through a simple hello message on your websites home page. Keep in mind that there is a fine line between personalization and creepy, so be careful and keep your user’s experience in mind.

Destination insights

Looking at how much your average guest is willing to spend is key in figuring out discount and special rates. It was found that the average international trip for American travellers now costs $6,080 while, Norway was the most expensive destination for American travellers, with an average trip cost of $9,754.

In addition to that, research done by shows what individuals are looking for in their next trip:
35% are basing their next travel experience to trying a local delicacy.
34% want to head to an island paradise.
34% are thrill seekers wanting to visit a world-famous theme park.

Other top travel activities for 2019 are:
Experience a unique cultural event
Learning new skills
Going on a road or rail journey
Visiting a remote or challenge location

The big question is, how do you take advantage of these trends? Some hotels will be able to take advantage of their location being next to a big attraction, but the great hotels will use these insights to better their guests’ experiences in the digital space. Contact us today to find out how you can create a better digital journey for your guests.


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