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What you need to include in your hotel marketing plan

  • December 19, 2018

With so many trends coming and going, the big question is, what is going to help your hotel best? We have three big tips on what you should include in your hotel marketing plan.

Be Personal

There is a tonne of different ways to create a personalized experience for your guests. One way is to create and maintain a mailing list that helps identify events in the area as well as any special promotions that are going on. Email marketing is often overlooked but has had great success in many different industries including hospitality.

Be Social

Social media is still one of the simplest and best ways to keep a connection with your guests. The question really is, how do you stand out and get through all the noise?

Keeping posts relevant to your guests is key. Make sure to be pushing content that they want to see, rather than what you want them to see.

Be Mobile

With the significant increase in mobile uses on websites, it is key to create a website that is responsive to multiple devices. This ties into creating a personalized experience in a small way that will make a huge difference.

Be personal, be social, and be mobile. These are three simple marketing strategies that you can use to create a stronger connection to your current and future guests. Need help or advice on anything digital marketing? Contact us today and set up a meeting.



 

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