Located just outside the city of New Orleans, in Harvey, Louisiana, The Best Western Plus Westbank Hotel is an elegant, modern property that offers much more charm and character than many competitors in the same price bracket. However, when they approached us, they had no website apart from their page on bestwestern.com, and limited means for standing out among the crowd.
A significant challenge for us in this project was finding a way to target New Orleans tourists while also continuing to attract visitors to corporate and government sites in Harvey, LA, which had traditionally made up a large percentage of the hotel’s guests. We were also tasked with finding a way to visually represent the unique look and feel of the hotel while emphasizing the value it offers for visitors to nearby New Orleans.
Following launch in April 2015, the website has produced a 52% average goal click-through rate. It now currently holds the #1 ranking for “Hotels in Harvey, LA” on Google. Additionally, thanks to overwhelmingly positive reviews from guests, the hotel currently enjoys the #2 of 9 ranking on TripAdvisor for Hotels in Harvey, LA.