In the small, seaside city of Gibsons, BC, the Gibsons Garden hotel was a bit of a diamond in the rough. It’s a mile or so from the city’s desirable waterfront area, but conveniently located in the centre of town. Having been converted from a former residential complex, it boasts large rooms and ample onsite amenities with affordable rates and a high level of personalized service from its dedicated owner operators. However, the hotel’s website traffic and online bookings were lackluster, and its most attractive features weren’t being accurately conveyed by its limited web presence. In addition it was nearly invisible on Google for relevant search terms.
When starting the project, we were faced with the following questions:
The Gibsons Garden Hotel currently ranks #1 in organic search results for “Hotel in Gibsons” on Google and is rated as the #1 hotel in Gibsons on TripAdvisor. When comparing the typically slow winter months of January and February year-over-year, The Gibsons Garden Hotel has seen their traffic increase by 104%, their average visitor session duration increase by 25% and their bounce rate reduce by 32% since working with Digital Hospitality. In additional, individual pageviews have nearly doubled, increasing by 86% over this period.