top curve design

The Bayside Oceanfront Resort

How we transformed their website and boosted their bookings
bottom curve design
Background
Overlooking one of Vancouver Island’s most spectacular stretches of coastline, this Choice-branded beachfront resort has an incredible location, but it needed a facelift, both online and in-person. Along with an extensive renovation to the property, ownership decided to upgrade from a Quality Inn to Choice’s Ascend hotel collection, allowing for a complete rebranding of the property with an upscale, independent feel, while still retaining brand support from Choice.

OLD WEBSITE

http:// www.baysideresortparksville.com/
baysideresortparksville

NEW WEBSITE

http:// www.baysideresortparksville.com/
baysideresortparksville

The Challenge

Any time a property re-brands, especially when attempting to move upmarket, it can feel a bit like uncharted territory. Instead relying on historical data to guide us, we have to think afresh about target markets, competition and keyword strategy. For us, the challenge was to fully communicate their new brand identity and give them a chance to compete in a new segment of their local market.

Our Strategy

Looking closely at the strategies of the property’s competitors, both locally and across the region, we created a strategy for developing and communicating their new brand identity online. We also developed a comprehensive organic search strategy designed to drive traffic from new market segments while building on the historically strong organic search performance that the property website already had.

Results: The First 6 Months After Launch

In the six-month period after launching the new website for Bayside, we saw an immediate impact on key metrics when comparing against the same six-month period in the previous year, including a much higher volume of people finding the site through Google, and people spending much more time exploring the website.

+29.3%
Increase in organic Google traffic
+40.7%
Increase in Average Session Duration
-24.7%
Reduction in Bounce Rate
Wild Iris
Wild Iris
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