Drive Revenue Through Digital Advertising
Paid media channels (often referred to as ‘pay-per-click’ digital advertising ) can be one of the most profitable and flexible marketing avenues for your hotel. But to be successful requires creativity, dedication and data expertise. Your potential for profit with paid search marketing is only as high as the demonstrated abilities of the search marketing agency you hire.
Hotel SEM Expertise
Anyone can set up a hotel SEM campaign on Google or Facebook. Not everyone can be profitable with it. To achieve ROI on these channels requires a carefully considered campaign structure and ongoing data analysis and optimization. This can’t be automated. At Digital Hospitality, we rely on the expertise of our award-winning team to provide our clients with the creativity required to succeed.
Data is Our Guiding Light
Continual improvement is the hallmark of every successful paid search marketing campaign. At Digital Hospitality, we’re not satisfied with ROI plateaus. Instead, we look to continually reduce cost-per-acquisition over time, using data insights from your campaign and from our hundreds of other successful hotel client campaigns.
Accountability for Results
Nothing kills trust with a search marketing agency faster than uncertainty. At Digital Hospitality, we endeavor to provide our clients with clear and transparent access to all campaign data as well as reporting that speaks to profilitbility and bookings data.
Diversifying Spend Across Channels
Not all ad channels are created equal. It’s important for us to understand the consumer behaviour of your target audience and diversify your ad spend across the channels that will reach them most effectively. This includes Google Ads, Facebook, Bing and other channels. It also includes retargeting strategies to reach guests that have already shown interest in your hotel.
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