Hotel SEO is an Art, Not a Science
SEO is more art than science. It has a methodology, but no guaranteed formula. At Digital Hospitality, our reputation as one of the top hotel search engine optimization companies is built on honesty and transparency, being realistic about what you can expect, what we can deliver, and what your hotel truly needs. Here are some of the key elements of our SEO approach:
We go to work for you as keyword detectives, scouring most up-to-date sources for insight into your ideal keyword profile. By developing a keyword strategy designed to draw traffic from target markets most likely to book, we help you stay ahead of the game and above the competition.
In a world driven by mobile, it’s more important than ever to ensure that your hotel’s presence is optimize across all major local search channels. Digital Hospitality’s unique approach to local SEO puts your hotel on the map where and when it matters most.
Adapting to Algorithm Updates
Google changes their search algorithm around 500 times per year. While many of these changes are minor, we ensure that your SEO strategy is able to consistently adapt to them in addition to being reevaluated and restructured whenever Google releases a new search algorithm (which you may know by their cute names like Penguin and Panda).
Understanding the competition is crucial to effective SEO. Our keyword research process closely analyzes the SEO strategies of your competitors to determine how we can get you can to the top of the pack. We work to develop a unique keyword niche for your hotel and brand that will rank you ahead of your competitors in target markets.
When developing an effective SEO strategy for your hotel’s website, we leave no stone unturned, ensuring that every facet of your site’s content is optimized to elevate your search ranking and maximize traffic. This includes creating keyword-rich copy, tags, meta tags, search friendly URLs, SEO footers, and creative linking strategies.
Custom Content Creation
Optimization is about more than stuffing your site with keywords—it’s about producing fresh, original content that engages visitors while maintaining optimum keyword density. Our talented copywriting team are experts at what they do, developing creative and compelling text that sells your hotel and elevates your search ranking. From website copy to original SEO blogs, we will produce, syndicate and promote your site’s written content to attract maximum traffic and boost bookings.
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