A World-Class New Website and Ad Strategy

Our work with Overlander began with a cross-channel ad campaign to drive traffic and bookings and to gather data about user behaviour, interests and demographics. With ongoing optimization as the campaigns rolled out, we helped the property drive some of their strongest results to date, peaking at an impressive $12.91 cost-per-conversion for Google Ads.

Using this data, along with in-depth consultation to understand and map out the direction of the hotel’s brand, we set to work building a new website to fully showcase the property. Paying special attention to weddings & events, which are an important part of their business, we created a website that focuses on using high-quality images to vividly capture the guest experience and drive conversions.

A prominent booking widget, clean layout and compelling copy all work to maximize direct bookings, along with a mobile-optimized design that helped us increase conversions from mobile devices by 10%. Organic search results, too, showed improvement after launch, with an 18% increase in organic Google traffic in the first month alone.

With much early success and a trove of untapped potential to come, we look forward to serving the digital marketing needs of Overlander Mountain Resort for many more years to come.