Owing to the opaque practices of its pervious digital supplier, the resort had little control over its digital strategy and results. With an outdated website no idea of the efficacy of its monthly online advertising spend, it was competitively vulnerable and lacking in digital marketing experience and knowledge.
Paid media advertising (PPC) was key to reaching specified demographics and was continually refined, tested and analyzed to achieve the correct mix of adwords and landing pages to optimize conversions. The new website design was based around extensive market research, targeting and conversion optimization.
Within six months of launching the website and PPC campaigns the property exceeded all metric targets and reached an exceptionally high PPC ROAS (return on ad spend). Website performance and direct website bookings were significantly increased. Overall, the teams and Sparkling Hill and Digital Hospitality were united under a clear vision and long-term digital strategy.
Thank you for your contacting us, we will get back to you shortly.