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Wild Iris Inn

We help this cozy boutique hotel profit from their unique identity.
bottom curve design
Background
In the cozy, artistic enclave of La Conner, Washington, the Wild Iris Inn perfectly embodies the spirit of the town. Genuine hospitality and unique appointments define the on property experience, which caters to leisure travelers looking to immerse themselves in the local culture.
http:// www.wildiris.com
Sparkling Hill
Sparkling Hill

The Challenge

Having never had a coordinated strategy around digital marketing, the property historically relied heavily on word-of-mouth and repeat guests. Their simple website and limited online presence did little to showcase the property, communicate its value proposition or entice guests to book direct. Off season occupancy was a continual challenge and the property felt it was finally time to up their game online.

Our Strategy

Beginning with extensive research and consultation, we developed a strategy to position and market the property online in a way that emphasized the property’s unique aspects without overplaying the BW brand aspects. We built an immersive, mobile-oriented custom website for the property that focused heavily on the local area, using hi-res video content to increase time-on-site and capture the on- property experience.

The Results

Following the launch of the new Wild Iris Inn website, organic results have been nothing short of excellent, driving significantly more direct bookings and phone calls for the property than in the years prior. Website metrics show continual improvement nearly 2 years after website launch. Overall, Wild Iris enjoys a stronger reputation among local competitors with the website serving as an impressive showpiece.

+100%
INCREASE IN WEBSITE SESSIONS
(2017 vs 2018)
+20%
INCREASE IN SESSION DURATION
(2017 vs 2018)
+12%
INCREASE IN RETURNING SITE VISITORS
(2017 vs 2018)
Wild Iris
Wild Iris

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1. Which best describes you?
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Branded Hotel
Independent Hotel
Resort
Bed & Breakfast
Ownership/Management Group
Other (please describe)

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2. How can we help your property?
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New Website
PPC Advertising
SEO & Content Marketing
Reputation & Social Media Management
Custom Programming

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3. What are your biggest challenges?
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Unhappy with the service/value of current agency
Website is old/ugly
Unsure of how to approach digital marketing
Not seeing the results I had hoped for
Other (please describe)

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4. Tell us a bit about yourself

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