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Prepare for new web privacy standards

by Digital Hospitality Internet Marketing | May 05, 2018

There is a standard in Europe titled The General Data Protection Regulation (GDPR) and it is something to keep an eye on. The GDPR applies to any company that offers goods or services to European residents, this means any hotel in any country needs to know these regulations. This is the first major attempt to make a standard privacy setting on the Internet.
 

How can I prepare best for these new standards?

GDPR is the start of a new era in data security. Sounds like a lot to prepare for, but the key thing is to take the time to read and understand what rights and duties to follow. There are many areas such as, “The Right of Access and Information”,  “The Right To Be Forgotten”, and “The Right Of Objection To Direct Marketing”
 

What happens if I ignore the GDPR?

There are fines and investigations that can occur if your organisation is found to be non-compliant.

Fines can be based on several differing factors such as:
  • Intentional or negligent infringements
  • Prior infringements
  • Mitigation of damage
  • Degree of cooperation
  • Types of personal data involved
Then the fine may be up to an amount that is the greater of €10 million or 2% of global annual turnover (revenue) from the prior year.
 
The time to prepare for GDPR is now. Time-consuming investigation and large fines are at risk at slowly your organisation down. Want to talk more about GDPR and developing a site that it compliant? Reach out to us today!  
 

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