external-link-symbol instagram facebook-app-symbol twitter linkedin up-arrow phone-call
Back

How to Properly Use Video on Your Hotel Website

  • July 16, 2021

Humans are visual creatures--especially those humans who are searching for their next vacation spot. 

 

So it’s a no-brainer that high-quality photos of your hotel are crucial to wooing guests. But equally important these days is high-quality video of your property, which is especially effective at showcasing your value proposition and enticing travelers. Here are some things to keep in mind when considering using video on your hotel website or other online channels. 

 

Video Tells a Story

There are two parallel mindsets at play when someone is planning a getaway: a practical one concerned with coordinating dates, getting good hotel rates and ensuring the right onsite amenities, and a fantasizing one, concerned with envisioning their future vacation experience and all of the emotions associated with it.  

 

This latter mindset of researching and daydreaming about a trip is where travelers are most likely to be influenced and where you can use video to engage with this part of their path to purchase,

 

Immersing guests in the experience of your property is key here. Your hotel’s website and online presence shouldn’t be designed simply to convey information: it should be designed to evoke emotions and reflect the ‘experience’ of being at the property. Nothing achieves this better than video. 

 

SEO Loves Video

One of the things Google’s algorithm evaluates when judging how highly to rank your website is the amount of time people spend on it: the average duration of a user’s ‘session’.

The upside of video is that it keeps eyeballs glued to your homepage for longer and drives the average session duration up. This has a positive impact on search rankings and organic traffic over time.  

 

This increased engagement also has a positive impact on the number of people who ultimately ‘convert’ to a booking. Analytics data shows us that people who spend more time on your website are more likely to complete a purchase.

 

Video Takes You to Greater Heights. Literally.

The best hotel videography makes ample use of drone footage. Especially if you're in a location with attractive surroundings, drone footage offers spectacular views and an elevated sense of professionalism and exclusivity in your video content. 

 

Aerial drone footage helps to better engage viewers and hold their attention longer, which, once again, offer benefits for SEO and conversion rate. 

 

Our website for Oakes Hotel makes creative use of drone footage to wow visitors and help them envision their experience at the property. 

 

Prepare for a Starring Role

Here at Digital Hospitality, photo and video content is an integral part of the digital marketing mix for any hotel, and something we put a lot of time and research into for our clients.

 

If you want to learn more about options for using photo and video creatively for your hotel, give us a call--we’re always happy to offer advice and guidance, no matter what your need.

Back

Recent Post

Many are predicting a massive spike in weddings in 2021 and 2022 after so many were postponed during the pandemic. Here's how your hotel can take advantage of the increased demand for wedding facilities.

Apple's push for user privacy with its iOS 14.5 update has caused headaches for digital advertisers and drawn scorn from Facebook. How can your hotel adapt and thrive despite the changing landscape of digital ads?

  Next Post
The Wedding Bus.....
close icon
We look forward to hearing from you!

Submit

Message Sent

Thank you for your contacting us, we will get back to you shortly.