Instagram Trends in April
Photo taken by Georgia de Lotz
Instagram is an ever-changing platform which means users and businesses are always getting more and more features to engage their audiences. But what were the newest updates that happened in April? Read below to find out what features Instagram added to their application in the month of April.
Instagram recently rolled out a new feature on their Instagram story function which allows users to take quizzes provided by the Instagram user. Accounts can now create stickers and give their audience four choices where they can select their favourite response. This is a great way for businesses and accounts to see numeric values versus the other sticker functions to get better feedback from their followers and engaged audience by using numbers rather than a rough estimation.
Buying Products on Instagram
Instagram is now allowing businesses to create content and make their content shoppable for users. Previously, businesses could link their products to their website to make it easy for customers to buy their product but now it is even easier. You can now enter your payment information and shop for products right from the application.
Ads become interactive
Ads on Instagram are now actionable. You may have seen stickers on ads on the application where you can either participate in polls, answer questions or slide the emoji to explain how you’re feeling about the ad. With more and more sponsored content on the platform, this definitely makes it easier to create conversations with your audience and get more people engaged with the content your business is producing.
Make sure to bookmark Digital Hospitality and constantly check back to learn more about different marketing trends! With more changes happening in the world of digital marketing, it is difficult to stay on top of all of them unless you read about all the changes that are happening.
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