New Technology Trends: Artificial Assistance for Hotels

  • August 23, 2018

Imagine walking into your room and having a personal assistant to answer any question about the hotel and area. There are no problems looking for a remote or control, now all you have to do is ask outloud.

With the emergence of home assistants like Amazon’s Alexa, Google’s Assistant, or Apple’s HomePod, the reliance on having an artificial helper is a growing need. Hotels are beginning to test how voice-recognition can enhance the in-room experience.

“This technology provides immediate access to our experience schedules, room service, directions, restaurant information, and more, saving time for business travelers and giving those visiting us for vacation more time to enjoy all that we have to offer,” Arthur Coulombe, General Manager at the JW Marriott San Antonio Hill Country Resort & Spa said; the property just launched a test of the device in 10 of its rooms.

Since January, properties franchised or belonging to nearly all of the major U.S. flagship brands have tested the Echo Dots, including Marriott and Wynn Resorts. Best Western has experimented with the devices at about a dozen properties.

Imagine the potential in how a guests’ experience can be improved. We aren’t recommending to remove the human touch; this technology is a way to better focus on certain aspects of the customer service experience.


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