top curve design

DIGITAL HOSPITALITY BLOG

bottom curve design

Exceed Guest's Expectations from Awareness to Booked

by Digital Hospitality Internet Marketing | December 19, 2018



In a recent whitepaper published by Deloitte, it was noted that "In order to win and retain guest preference, hotels should be more thoughtful about how people and technology, powered by insights, weave together to deliver authentic hospitality."

So, how can you use insights to provide an authentic experience?

With all of these tips, be careful of recent GDPR laws - we have a blog about these if you need to brush up!

First, make sure that guests accept a personalized experience on your website and make it easy to opt-out of. This is key in using insights and analytics. Is that all? No.

Below are some tips:
 

Data Management

This is making sure that you have complete and easy to use data. You don’t need to collect every bit of information, but just factors that are relevant to you. For example, if you found that your main web viewers are from a specific country or town, push out more content to convert those web-viewers into guests.
 

Social Insights

You need to know what your customers are saying about your hotel. Not only is having an account on TripAdvisor, Expedia, Google Reviews, and Booking.com important, but the key success factor is responding to all of those reviews and taking in the feedback given.
 

Real-time Strategies

Customers want to feel unique. Provide timely recommendations and push out new specials throughout their web experience and even after they have left your website through a mailing list. Remember, customers are real people who want to be valued as individuals. Always keep this in mind with your promotions.

Need help with marketing and standing out? Contact us today and find out exactly how we can help. 

RECENT POSTS

CATEGORIES

ARCHIVES

1

1. Which best describes you?
2
3
4
Branded Hotel
Independent Hotel
Resort
Bed & Breakfast
Ownership/Management Group
Other (please describe)

2

1
2. How can we help your property?
3
4
New Website
PPC Advertising
SEO & Content Marketing
Reputation & Social Media Management
Custom Programming

3

1
2
3. What are your biggest challenges?
4
Unhappy with the service/value of current agency
Website is old/ugly
Unsure of how to approach digital marketing
Not seeing the results I had hoped for
Other (please describe)

4

1
2
3
4. Tell us a bit about yourself

Submit

5

Message Sent

Thank you for your contacting us, we will get back to you shortly.

close icon