Why You Need a SSL Certificate on Your Hotel Website
- August 16, 2019
For hoteliers, the guest’s experience is the number one priority, and making them feel comfortable is something that must start right at the first point of contact with your hotel. This is where SSL certificates come in.
What exactly does an SSL certificate do? Well, the letters that start the URL to any website is “http”, which stands for Hypertext Transfer Protocol and is primarily used on the World Wide Web. Without an SSL certificate, the connection that is initiated between a client and server is unsecure and prone to being exploited. With an SSL certificate, the protocol is modified and prefixed with an “s” to the end of it, making it “https” and enhancing the security of the connection to your website. So, how does that impact your guest’s experience? Because any information that they enter into your website will be communicated over an encrypted connection. . Here are three reasons why you should add an SSL certificate to your hotel website:
- It Keeps Private Information Safe
- Preferred by Search Engines
- It Increases Your Guest's Trust
It’s simple: if your website isn’t secure, a guest will hesitate booking with you. If they’re not sure if they can feel safe giving you their personal information, they won’t — and nor should they. SSL certificates show that you care about your clients’ privacy and are handling the sensitive information they’re giving you with care. That, in turn, builds trust and starts your relationship on the right foot.
For further support on how to create a digital marketing plan for your hotel that hits all the right notes, get in touch with us! At Digital Hospitality, we’re committed to growing direct bookings and making people happy through travel experiences.
- November 08, 2019
- Things to do
Thinking about revamping your hotel’s marketing strategy? There are a few things you should include that will optimize you for success.
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